Print & production
Print for Turkish customers: from Turkish copy to local printing
Product catalogs, packaging and labels, store posters and stands, and business cards are materials that Turkish customers and dealers hold in their hands. For Chinese companies in Turkey, Yeni İpekyolu writes and proofreads Turkish copy, checks the typesetting of letters such as ç, ğ, ı and ş, points out the Turkish information usually required on packaging and labels, and prints in Turkey, delivering to your store, warehouse or event venue.
The finer points of Turkish print for Turkish customers
Turkish customers never miss the dot between ı and i
Turkish has special letters such as ç, ğ, ı, İ, ö, ş and ü, and many Chinese typesetting programs and fonts do not fully support them. Common problems include mixing up ı and i, ğ appearing as a box, capital İ losing its dot, or letters being replaced with similar English ones. For Turkish customers, these mistakes look like spelling errors and give the impression that the product is not serious.
That is why a native Turkish editor checks the copy and letters page by page before the design is finalized, and we also review the print proof. If the design is done in China, we mark the corrections on the PDF with Chinese notes, so the designer in China can fix them easily. The final print file should usually be a high-resolution PDF with embedded fonts.
What Turkish information is usually required on packaging and labels?
Packaging and labels of products sold in Turkey usually need to include Turkish information such as the product name, ingredients or materials, instructions for use, warnings, and the name and address of the manufacturer or importer. Categories such as food, cosmetics, electrical appliances and toys have their own rules; some also involve conformity marks or an energy label. Rules may change; confirm current requirements with the relevant authority and consult a lawyer or regulatory advisor if needed.
Our job is to translate and write this Turkish copy accurately and lay it out according to the requirements provided by you or your regulatory advisor; we do not carry out conformity assessments in place of the official authority. A common mistake is machine-translating a Chinese or English label into Turkish; the result can be unprofessional text that even misdescribes how to use the product. Another mistake is realizing that Turkish information is missing only after large quantities of packaging have been printed in China, and then having to reprint or apply stickers.
Catalogs and point of sale: not headquarters' copy, but the Turkish customer's language
A direct translation of a Chinese catalog often highlights content Turkish customers are not interested in, such as awards and partners in China, while leaving out what they really want to know: warranty and service in Turkey, dealer or store addresses, a Turkish phone number, prices and installment options. We adapt the content structure to the Turkish market and rewrite headlines and product messages in natural Turkish.
Point-of-sale materials include posters, roll-ups, price tags, counter cards and window graphics. Shopping malls and electronics stores in Turkey usually apply their own rules on material sizes and mounting; these should be confirmed with the store or dealer before production. Business cards can be Chinese-Turkish; Turkish on the front and Chinese on the back is a common choice, and Turkish job titles should match local usage.
3 advantages of local printing in Turkey
First, time: printed materials sent from China require shipping and customs time, while local printing reaches the store or event venue faster. Second, flexibility: when prices, addresses or campaign details change, small quantities can be reprinted, so there is no need to print too much up front. Third, proofing: you or our team can see the printed proof in Turkey directly and check colors and text. Whether large volumes of packaging should be produced in China can be decided based on cost and lead time.
What we ask you to prepare in advance: an editable design file or PDF, the source text in Chinese or English, logo and color guidelines, quantities and sizes, delivery address and deadline. For packaging and label work, also send the list of mandatory information provided by your regulatory advisor. We send a PDF proof before printing and print after your approval.
For those who need Turkish packaging, catalogs and store materials
Chinese brands selling consumer products in Turkey
You need Turkish packaging, labels, information cards and product catalogs. We write and proofread the Turkish copy. For exact labeling requirements, follow the rules of the relevant authority.
Brands opening stores in Turkey or listed in a retail chain
Posters, roll-ups, price tags and window graphics must be in Turkish and fit mall dimensions. We help with preparation and arrange local printing. Delivery to stores is available.
B2B companies selling to Turkish dealers
Product catalogs, technical sheets and price lists require professional Turkish. We make sure terminology is accurate and consistent. Suitable for dealer meetings and customer visits.
Teams attending trade fairs and events in Turkey
Panels, catalogs, bags and business cards are printed in Turkey and delivered directly to the event venue. You avoid the lead time and customs issues of shipping from China. It can be planned together with event support.
Copy, typesetting, proofreading and local print delivery
Product catalogs and brochures
The content structure is adapted to the Turkish market and product messages are rewritten in natural Turkish. Service and contact details in Turkey are added. Proofreading is done page by page after typesetting.
Packaging and label copy
Information such as ingredients, instructions and warnings is translated into Turkish. It is laid out according to the requirements from you or your regulatory advisor. Conformity assessment follows the relevant authority.
Store and point-of-sale materials
Posters, roll-ups, price tags, counter cards and window graphics. Prepared to mall or dealer specifications. Can be shipped in batches to different stores.
Bilingual business cards
Designed with Turkish on the front and Chinese on the back, or as you prefer. Turkish job titles match local usage. Usually completed within a few business days.
Turkish character and pre-press check
The appearance and font of the letters ç, ğ, ı, İ, ö, ş and ü are checked. Colors and text on the proof are reviewed. Corrections are marked on the PDF with Chinese notes.
Local printing and delivery
Printing is done in Turkey, and small quantities can be reprinted. Delivered to your store, warehouse or event venue. Printing costs are quoted based on scope.
Service summary and requirements
| Delivery time | Business cards usually 2–3 business days, catalogs depending on page count |
|---|---|
| Pricing | Quote based on scope |
| Print location | Local, in Turkey |
| Service languages | Chinese · Turkish · English |
| Cities served | Mainly Istanbul; also Ankara, Izmir and other cities |
The final price and timeline depend on your documents and scope; we send a clear quote within 2 hours.
What you need to provide
- Design file or PDF and source text in Chinese or English
- Logo and color guidelines
- Quantities, sizes, delivery address and deadline
- List of mandatory information for packaging and labels from your regulatory advisor
No printing until the PDF proof is approved
- 1
Send your files
Send the design file, source text and your request. Specify quantities, sizes and the deadline. For packaging work, include the list of mandatory information.
- 2
Copy and typesetting
Turkish copy is written or translated and typeset. A native Turkish editor proofreads it. A Chinese version is provided.
- 3
Proof approval
A PDF proof is sent for your approval. A printed proof is provided if needed. Printing begins after approval.
- 4
Printing and delivery
Printing is done in Turkey. Delivered to the specified address. You can always reach us when a reprint is needed.
Frequently asked questions
Is Turkish required on the packaging of products sold in Turkey?
Usually yes. Packaging and labels of products sold in Turkey usually need to include basic information in Turkish, and there are special rules by category. Confirm current requirements with the relevant authority and consult a lawyer or regulatory advisor if needed. We provide accurate Turkish copy and layout.
The packaging was printed in China and is missing Turkish; what can be done?
The common solution is to apply a Turkish label. Whether stickering is acceptable and where to apply it depend on the product category and the relevant rules; confirm with your regulatory advisor first. We can write the label copy and print the labels in Turkey.
Is it enough to translate our Chinese catalog directly into Turkish?
It can be a starting point, but adaptation is usually needed. Turkish customers care more about local service, store addresses, phone numbers and installment options than about awards and partners in China. We adapt the content to the Turkish market and rewrite product messages in natural Turkish.
The design is done in China; can you handle only the Turkish part?
Yes. We provide the Turkish copy, check the letters and typesetting in the design, and mark corrections on the PDF with Chinese notes. After the designer in China makes the corrections, we check once more. Printing can be done in China or in Turkey.
Is a Chinese-Turkish business card appropriate?
Yes, it is a common choice. Usually the front is in Turkish and the back in Chinese. We recommend that Turkish job titles match local usage and that the address and phone number are your contact details in Turkey.
Why print locally in Turkey?
Local printing removes shipping and customs lead times, makes small reprints easier and lets you see the printed proof directly. It is especially practical for store and event materials. Where large volumes of packaging are produced can be decided based on cost and lead time.
Are there size requirements for store materials?
Shopping malls, electronics stores and dealer stores in Turkey usually apply their own size and mounting rules. Ask the store or dealer for technical dimensions before production. We prepare materials to those dimensions and can ship them in batches to different stores.
Tell us what you need in Türkiye
Our Chinese-speaking consultant reviews it for free and gives you a clear price and timeline.
