YouTube & Google ads
Be found when Turkish customers search on Google
When comparing products or looking for a supplier or store, consumers and corporate buyers in Turkey usually search on Google in Turkish first and watch review and how-to videos on YouTube. Yeni İpekyolu runs Turkish keyword research, Google Business Profile management, YouTube product content, search and display ad campaigns, and B2B lead generation for Chinese companies operating in Turkey, reporting in Chinese to you and your head office in China.
From a Turkish search term to your store on Maps
The words Turkish customers search for are not the words in your catalog
When advertising on Google, many Chinese companies translate their Chinese or English product names into Turkish and use them as keywords. In reality, Turkish users often search with everyday phrases, category names, questions or city names, such as "yakınımda" (near me), "fiyatı" (price), "taksitli" (in installments) or "tavsiye" (recommendation). B2B buyers may search for technical model numbers and terms, but ordinary consumers usually do not.
Using Google's keyword tools and real observation of search results in Turkey, we build a Turkish keyword list, group it by purchase intent and add Chinese meanings so head office can follow. This list is used across ads, website content and YouTube video titles, so every channel speaks the same "Turkish customer language".
Address and reviews on Maps: where local trust begins
For companies with a store, showroom, service center or office, the Google Business Profile is often the first thing Turkish customers see: address, opening hours, phone, photos and customer reviews. Missing information, unanswered phones or unanswered reviews can send customers to a competitor. Profile verification usually requires a real address in Turkey; for the verification method, follow Google's current requirements.
We complete the business profile in Turkish, upload photos, keep information up to date and respond to reviews, including negative ones, in polite and professional Turkish. We do not buy reviews or write fake ones; this violates platform rules and can create legal risk. The healthier path is to invite satisfied customers to leave reviews naturally as part of the after-sales process.
How do YouTube review videos and search ads work together?
For high-priced products or those that call for comparison, such as home appliances, cars, electric vehicles or industrial equipment, Turkish customers usually watch long reviews, unboxings and how-to guides on YouTube. We can prepare Turkish product presentation and how-to videos for you, adapt technical videos from China into Turkish versions, and coordinate independent reviews with Turkish YouTube creators; collaboration content usually has to be labeled as advertising, and for details you should follow the current guidance of the Advertising Board (Reklam Kurulu).
Google Ads search ads are well suited to capturing customers with purchase intent, while display ads and YouTube video ads are used to build brand awareness and re-engage previous site visitors. We design these formats together based on the product and budget. Anyone who clicks an ad should land on a Turkish page; prices should be shown in TL, and shipping, returns and installment information should be clearly stated.
A checklist for B2B leads, conversion tracking and KVKK
B2B companies selling to Turkish distributors, factories and engineering firms can collect leads such as quote or sample request forms through Google search ads and Turkish landing pages. LinkedIn is also widely used for B2B in Turkey and works well as a complementary channel to showcase the company's strength and reach purchasing decision-makers. Incoming leads are translated into Chinese and passed to your sales team; we can also provide interpreting for follow-up meetings with key customers.
To know whether ads are working, conversions such as form submissions, phone clicks, WhatsApp clicks or online orders must be tracked correctly. In Turkey, tracking codes and cookies on websites are generally subject to disclosure and consent requirements under KVKK (the Turkish Personal Data Protection Law); collecting personal data through forms also requires appropriate privacy notices. We point out what to watch for and help translate the relevant texts, but your Turkish lawyer should confirm the exact compliance solution.
Stores and B2B companies that want to be found by Turkish customers in search
Companies with a store, showroom or service center in Turkey
Car, electric vehicle, home appliance, furniture and phone brands want nearby customers to find them on Google Maps. We complete the business profile, respond to reviews and drive visits to the store with local search ads. Multiple branches can be managed from a single source.
B2B companies looking for Turkish distributors and corporate customers
In sectors such as machinery, building materials, renewable energy and electronic components, customers search for suppliers in Turkish. We collect leads with search ads and Turkish landing pages, using LinkedIn as a complementary channel. Leads are translated into Chinese and forwarded to you.
Brands with a Turkish website or marketplace store
The site is live, but Turkish customers rarely find it in search. We bring in traffic with keywords and ads and set up conversion tracking. If the site has no Turkish version yet, we can start with website translation.
High-value products that need explaining
Customers compare for a long time before buying and trust YouTube reviews and how-to guides more. We produce or adapt Turkish product videos and coordinate reviews with local creators. Together with search ads, the videos cover the customer's entire decision journey.
Keywords, business profile, YouTube, ads and leads
Turkish keyword research
The search phrases Turkish customers actually use are compiled and grouped by purchase intent. Each keyword comes with its Chinese meaning for head office. The list is used across ads, the website and videos.
Google Business Profile management
Address, opening hours, services and photos are completed in Turkish. Reviews are answered regularly; negative reviews are first translated for you with a suggested reply. Verification follows Google's current process.
Google search and display ads
Search, display and remarketing campaigns targeting Turkey are set up, with ad copy written in Turkish. Keywords, bids and negative keywords are optimized regularly. Ad spend is paid directly from your Google Ads account.
YouTube channel and video content
Turkish product presentation, how-to and FAQ videos are produced or adapted, and titles and descriptions are optimized. Reviews with Turkish YouTube creators can be coordinated. The videos can also be used in YouTube ads.
B2B lead generation and LinkedIn support
For B2B products, a Turkish landing page and lead form are prepared, and leads are collected together with search ads. A LinkedIn company page and content can be used as a complementary channel. Leads are translated into Chinese and passed to your sales team.
Conversion tracking and Chinese reports
Tracking is set up for conversions such as forms, phone calls, WhatsApp clicks and orders, and KVKK-related points such as cookie consent are flagged. Ad and search data are reported in Chinese every month. The report explains where the budget was spent and what it delivered.
Service summary and requirements
| Channels | Google Search · Maps · YouTube · Display ads |
|---|---|
| Pricing | Monthly management fee · ad budget separate |
| Communication and reporting | Communication in Chinese · Ads and content in Turkish |
| Service languages | Chinese · Turkish · English |
| Cities served | Mainly Istanbul; also Ankara, Izmir and other cities |
The final price and timeline depend on your documents and scope; we send a clear quote within 2 hours.
What you need to provide
- A Turkish website or landing page (if there is none, site translation can come first)
- Access to Google Ads, Google Business Profile and your YouTube channel
- Address, phone and opening hours in Turkey (for the business profile)
- Product information, video materials and a list of main competitors
- Approximate ad budget and who will follow up on leads
Analysis, keyword selection, launch and a monthly review in Chinese
- 1
Goals and current state analysis
We discuss your products, customer type (consumer or corporate) and locations in Turkey in Chinese. Your website, business profile and existing ad accounts are reviewed. The issues to solve first are identified.
- 2
Keyword and channel plan
A Turkish keyword list with Chinese explanations and a proposed channel mix are presented. Budget allocation and the conversion goals to track are defined. After approval, account setup and content preparation begin.
- 3
Setup, launch and testing
The business profile is completed, campaigns are set up, conversion tracking is configured and YouTube content is published. Ad copy and landing pages are first submitted for your approval. Small-scale tests are run after launch.
- 4
Monthly Chinese report and continuous optimization
Click, lead, review and video data are reported in Chinese every month. Keywords, bids and content are updated based on the results. Lead quality issues are reviewed together with your sales team.
Frequently asked questions
We don't have a Turkish website; can we still run Google ads?
Technically, ads can point to a marketplace store or WhatsApp, but we usually recommend preparing at least a Turkish landing page. If a Turkish customer clicks an ad and lands on a Chinese or English page, they leave easily. We can first build a simple Turkish landing page or help with site translation.
Is an address in Turkey required for a Google Business Profile?
To show a store or office on Google Maps, you usually need a real address in Turkey that receives customers or can receive verification. There are also suitable settings for businesses that only sell online or provide on-site services. We follow Google's current requirements for the verification process and complete it together.
Can you increase our number of positive reviews?
We do not buy reviews or write fake ones; this violates Google's policies and can create legal risk. What we can do is reply to every review in careful Turkish and design an after-sales process that naturally invites satisfied customers to leave reviews. Genuine reviews and timely replies build more trust in the long run.
Is the ad budget paid to you or to Google?
We generally recommend paying ad spend directly to Google from a Google Ads account owned by your company; you are the account owner. Our management fee is calculated separately. This way, the account data always stays with you and is not lost even if you change service providers.
Do B2B customers really search for suppliers on Google? Is LinkedIn a better fit?
The two serve different purposes. Many Turkish buyers search Google for products and suppliers first when they have a concrete need, and search ads are well suited to capturing that demand. LinkedIn is better for building company image and reaching decision-makers in specific sectors. We usually recommend using both, with a Google-led, LinkedIn-supported setup depending on the sector.
Should we prepare the cookie banner and privacy notice on our site ourselves?
In Turkey, ad tracking codes and cookie use are generally tied to disclosure and consent requirements under KVKK. Your Turkish lawyer should confirm the legal content of these texts; we flag the points that need to be in place and translate the Chinese-Turkish texts. Ad tracking is set up according to the consent structure you decide on.
Can you guarantee the number of leads or orders the ads will bring?
No. The number of leads and orders depends on many factors, such as product, price, competition, budget and website quality. Our commitment is properly set-up accounts, continuous optimization and transparent reporting in Chinese, so you can clearly see where every ad dollar goes and what it brings.
Can we upload our product videos from China directly to YouTube?
They can be used as material, but we recommend adapting them into a Turkish version: Turkish narration or subtitles are added, keywords in the title and description are changed, and price and after-sales information is updated for Turkey. This makes the video easier for Turkish users to find and more trustworthy.
Tell us what you need in Türkiye
Our Chinese-speaking consultant reviews it for free and gives you a clear price and timeline.
