Marketing execution
Let your brand speak natural Turkish in Türkiye and truly reach local customers
For many Chinese brands, marketing in Türkiye stops at literally translated brochures and unmanaged accounts. Yeni İpekyolu (New Silk Road) brings your marketing plan to life in Türkiye: we localize content, manage social media, open marketplace stores, work with local suppliers and report results to you regularly in Chinese.
From Ramadan to back-to-school: local marketing in Türkiye
Why does "industry leader" sound empty to Turkish readers?
Many Chinese brands entering Türkiye translate their Chinese brochures and ad copy directly into Turkish. The problem is that an accurate translation is not the same as a persuasive one: expressions common in China such as "high-end" or "industry leader" often sound empty, even exaggerated, to Turkish readers. Turkish consumers respond better to concrete benefits, real usage scenarios and clear after-sales assurances.
Türkiye also has its own marketing calendar. Ramadan, Eid al-Fitr, Eid al-Adha, back-to-school and year-end campaigns affect both consumption and advertising costs, and the language on social media is more informal and engagement-driven than in China. Without regular local management, accounts easily turn into unresponsive "ghost accounts" that harm the brand.
A three-month plan: channel mix, goals and budget
We usually start by reviewing your existing materials and accounts, deciding which can be used and which need to be redone. Then an execution plan of about three months is prepared; a channel mix is chosen, for example website, Instagram and marketplace, or LinkedIn, email and trade fairs, and each channel's goal and budget are set. The plan goes live after your approval.
During execution, all Turkish content is submitted for your approval with a Chinese version, and ads run in an account opened in your name; day-to-day management, replies and optimization are handled by us. Each month you receive a Chinese report covering data performance, root-cause analysis and next steps, and adjustments are discussed in an online meeting if needed.
Evenly spread budgets, follower obsession, unanswered comments
A common mistake is spreading the budget evenly across all platforms and never going deep on any channel. Another is looking only at impressions and follower counts without tracking demand and conversion. Some companies neglect comments and messages; in Türkiye, buyers care a great deal about a seller's response speed and attitude, and badly handled negative reviews directly affect sales.
Local legislation and platform rules also need attention. Matters such as price and discount claims in ads, ad labels in influencer collaborations and the use of personal data are generally subject to the rules of the Advertising Board (Reklam Kurulu) and personal data protection law. Confirm the current rules with the relevant authority and consult a lawyer if needed.
Delays usually happen at approval: choose a single contact person
Prepare brand materials such as your logo, brand identity guidelines, high-resolution product images and videos; clarify the products to highlight and your target customers; and set a marketing budget range, separating the ad budget from the service fee. If you already have social media or marketplace accounts, grant management access, or let us help open new accounts in your name.
Finally, appoint a contact person who can approve content on time. In many projects, delays stem not from execution but from the approval process. With a consistent counterpart and a simple approval flow, content is published regularly according to plan.
Brands that want to stay consistently visible in Türkiye
Consumer brands new to Türkiye
Those who need a Turkish website, an Instagram account and their first local content. We start with the brand's first impression in Türkiye and make sure content reads like a local brand, not a translation.
Sellers opening stores on Turkish marketplaces
Those who want product page optimization, Turkish-language customer communication and campaign management on Trendyol and Hepsiburada. Platform rules and campaign calendars change fast; we help you keep pace with local sellers.
Brands supporting their Turkish distributor
Those who want to give local dealers consistent promotional materials and marketing support. Shared Turkish materials keep the brand image consistent and reduce errors in texts dealers write themselves.
B2B industrial companies
Those who need Turkish product documentation, LinkedIn promotion and email marketing aimed at buyers. Industrial customers value technical data and credibility; we keep content professional and terminology accurate.
Content, social media, advertising and a monthly Chinese report
Content localization
Websites, product pages, brochures and ad copy are rewritten for the Turkish market rather than translated word for word. The order of selling points, tone and examples are adapted to feel natural and convincing to Turkish readers.
Social media management
Accounts such as Instagram, LinkedIn and YouTube are managed, a content calendar is prepared, and comments and messages are answered. The calendar is built around dates specific to Türkiye, such as Ramadan, religious holidays and the year-end campaign season.
Marketplace support
Support with product uploads, copy optimization and campaigns on platforms such as Trendyol and Hepsiburada. Titles, attributes and images are organized according to each platform's search logic, and buyer questions and reviews are answered promptly in Turkish.
Advertising management
Setup and optimization of Google and Meta ads targeting users in Türkiye. The ad account is usually in your name; we handle setup, testing and optimization, and spending can be tracked transparently.
Local promotion and events
Product launches or dealer events are organized by working with local influencers, printers and venues. We handle Turkish correspondence, quote comparisons and on-site coordination, so your headquarters team does not have to deal with the details remotely.
Performance reports in Chinese
Regular Chinese reports explaining ad data, content performance and next steps. The report does more than list numbers: it explains the reasons and offers concrete improvement suggestions.
Service summary and requirements
| Working model | Monthly retainer or one-off project |
|---|---|
| Pricing | Quoted by scope · ad budget separate |
| Start | Usually 1–2 weeks after approval |
| Service languages | Chinese · Turkish · English |
| Cities served | Mainly Istanbul; also Ankara, Izmir and other cities |
The final price and timeline depend on your documents and scope; we send a clear quote within 2 hours.
What you need to provide
- Brand materials: logo, brand identity guidelines, product images and videos
- Target customers and products to highlight
- Marketing budget range (including ad budget)
- Access to social media or marketplace accounts, if any
- A contact person for content approval
Goal, plan, publish, measure: continuous improvement
- 1
Understanding your goals
Target customers, budget and expected results are clarified. We help break broad goals such as "brand awareness" into measurable indicators.
- 2
Execution plan
A channel mix, content direction and timeline are proposed, and work begins after your approval. The plan explains each channel's role and the expected timeframe; the budget is not spread evenly everywhere.
- 3
Content production and publishing
Turkish content is prepared, presented for your approval alongside a Chinese version, and then published. Approval can be done quickly in a dedicated WeChat group, so the publishing pace never stalls.
- 4
Monitoring and improvement
Content and ads are continually improved based on data, with regular reports to you. Underperforming content is stopped in time and budget is concentrated where results are good.
Frequently asked questions
Will we be able to understand the Turkish content that is published?
Yes. Every piece of content is presented with a Chinese version before publication and goes live only after your approval. The Chinese notes also explain why a given expression was chosen, for example why it is more natural or effective in Turkish.
Who pays the ad budget?
Ad spend is usually paid directly from your own ad account; we charge only a management fee, and the accounts are separate and transparent. This way you can see actual spending on the dashboard whenever you like, and ownership of the account always stays with you.
Can you work together with our marketing team in China?
Yes. We usually work with the headquarters marketing team through a WeChat group and take on execution in Türkiye. With brand direction and global materials at headquarters and localization and execution with us, the division of labor is clear and efficient.
Do you guarantee growth in sales or followers?
No. Sales and follower numbers depend on the product, price, competition and platform rules; no one can guarantee them. We commit to professional execution, transparent data and continuous improvement, and report honestly on what works and what doesn't.
Which social platforms do Turkish users use most?
For consumer brands, Instagram is usually central; YouTube and TikTok are more common for video content, and LinkedIn for B2B companies. WhatsApp is very widely used for customer communication. The right mix is determined by your target customers.
Can we use our promotional videos and images from China directly?
Some can be used, but adaptation is usually needed. Chinese text, China-specific scenes and celebrities unknown in Türkiye may feel distant to a Turkish audience. We evaluate existing materials, add Turkish subtitles and re-edit those that are suitable, and add local shoots if needed.
What is the minimum time needed to see results?
First data from ads usually arrives within a few weeks, but brand awareness and organic reach often require several months of consistent work. We generally recommend a three-month evaluation period, after which the direction or budget is updated.
Tell us what you need in Türkiye
Our Chinese-speaking consultant reviews it for free and gives you a clear price and timeline.
