Fairs, festivals & cultural events
Trade fairs, film festivals and cultural events between China and Türkiye: participation planning, guest hospitality and organizer coordination
Organizations exhibiting at specialized trade fairs in Türkiye, or staging film festivals and cultural events between China and Türkiye, deal simultaneously with organizers, participants, guests and the press in two languages. Yeni İpekyolu (New Silk Road) takes on participation planning, booth meetings, guest hospitality, press relations and coordination with the organizer, complemented by interpreting and bilingual materials. We supported participation in a defense industry fair and took part in organizing a Hong Kong–China–Türkiye film festival.
Trade fairs, festivals, cultural events: bringing two countries' rhythms together
Pre-show appointments, not booth size, determine the return
Many Chinese companies exhibiting at a Turkish trade fair for the first time spend most of their budget and energy on the booth build, but do not book appointments in advance with the customers they want to meet. There are many visitors during the fair, but those with genuine purchasing intent are often the ones contacted before the show. Our focus before the fair is identifying target companies and institutions for your product, sending meeting invitations and preparing the schedule for the fair days.
Specialized fairs such as defense industry shows may have special rules on visitor authorization, product display and document distribution, and photography is restricted in some areas. For these fairs, participation procedures and security requirements should generally be confirmed with the organizer in advance, and the organizer's current rules apply. We help you compile the organizer's requirements and submit the necessary documents on time.
Film festivals and cultural events: who decides in a three-partner structure?
China-Türkiye film festivals or cultural events are often organized by several partners: a Chinese institution, a Turkish institution and sometimes a partner from Hong Kong or another region. Each party has its own ideas on film selection, guests, promotional language and budget; without a clear decision-making mechanism, preparations keep going back to square one. We recommend setting out roles, approvers and deadlines in writing from the start; as the single coordination point, we consolidate all views into one version.
Film festivals also involve subtitles, screening formats, copyright permissions and technical checks of the venues. The rights holder's permission and screening permits should be handled by the rights holder and organizer according to the relevant rules; communication coordination and the translation of subtitles and materials are our job. Guest reception, hotels, the red carpet and post-screening talks must be closely aligned with the screening schedule.
Materials for the Turkish press should be ready at least a week in advance
To cover trade fairs and cultural events, Turkish media usually ask in advance for a Turkish press release, high-resolution images and contact details. If only Chinese or English materials are available, the chance of coverage drops significantly. We prepare the Turkish press release and press invitations, schedule interviews, and organize press registration and interview interpreting on the day of the event.
For promotion aimed at China, it is the other way around: you need Chinese texts, content suited to WeChat official accounts and short-video platforms, and wording that fits the Chinese side's promotional style. The two promotional rhythms differ; we plan both separately in a single calendar, so one side is not still waiting for approval while the other is already publishing.
Parties exhibiting at fairs or staging festivals in Türkiye
Chinese companies exhibiting at specialized fairs in Türkiye
Companies wanting to meet real buyers and partners at the fair. Before the fair, we identify target companies and book appointments. Throughout the fair, we provide coordination and booth interpreting.
Exhibitors in specialized fields such as defense and energy
These fairs may have special rules on participation procedures, visitor authorization and document distribution. We compile the organizer's requirements and help submit documents on time. The exact rules are set by the organizer.
Organizers of film festivals and cinema gatherings
China-Türkiye or multi-partner film festivals, screening weeks and cinema forums. We handle coordination between partners, guest hospitality and press arrangements. Subtitle and material translation can run in parallel.
Cultural, arts and education gatherings
Exhibitions, performances, culture weeks or university gatherings. We coordinate the venue, guests and bilingual program. Promotion for audiences in each country can be planned separately.
Planning, appointments, coordination, hospitality, press, language
Participation planning
We choose the fair or event format that fits your goals. We compile the organizer's application, setup and document requirements. We prepare a timeline from application to the fair days.
Pre-show appointments
We identify target companies and institutions and send invitations in Turkish. We follow up on replies and arrange the fair schedule. A summary of the parties you will meet is sent to you in advance.
Coordination with the organizer
We act as the point of contact between you and the organizer, handling application, booth, technical and security matters. For multi-partner events, we consolidate views into one version. Important matters are confirmed in writing.
Guest hospitality
Guest reception, hotels and programs are arranged. Red carpet appearances and talks for film festival guests are planned around the screening schedule. Key guests have a dedicated Chinese-speaking contact throughout.
Press relations
A Turkish press release and invitations are prepared, and interviews are scheduled. Chinese promotional content for China is prepared separately. Press registration and interview interpreting are provided on the day of the event.
Interpreting and bilingual materials
Chinese-Turkish interpreters are provided at booths, forums and meetings. Product documents, panels and brochures can be translated into Turkish. Film subtitles and event booklets can also be translated.
Service summary and requirements
| Event types | Specialized trade fair · film festival · cultural event |
|---|---|
| Counterparts | Organizer · guests · press · buyers |
| Working languages | Chinese ⇄ Turkish / English |
| Service languages | Chinese · Turkish · English |
| Cities served | Mainly Istanbul; also Ankara, Izmir and other cities |
The final price and timeline depend on your documents and scope; we send a clear quote within 2 hours.
What you need to provide
- Name, date and city of the target fair or event
- Product or event profile and the parties you want to reach
- Participant and guest list (names as in passports)
- For multi-partner events: division of roles and approvers
From choosing a fair to post-show follow-up
- 1
Goals and format
The participation or event goal is clarified. A suitable fair, event format and date are selected. The parties' roles and decision-makers are defined.
- 2
Application and preparation
The application and documents are completed according to the organizer's requirements. Bilingual materials and the promotion plan are prepared. Invitations to meeting parties and guests begin.
- 3
Final confirmations
The meeting schedule, guest programs and press arrangements are confirmed. Technical and security matters are checked with the organizer. The final program is sent to the team.
- 4
On-site delivery
The coordinator manages meetings, guests and the press on site. Interpreters work according to plan. Changes are shared with the organizer immediately.
- 5
Afterwards and follow-up
Meeting notes and a list of potential customers are prepared. Support is provided for follow-up emails. Press coverage and event photos are compiled.
Frequently asked questions
Can you help us find the right Turkish trade fair?
Yes. Based on your sector and goals, we explain the positioning of relevant fairs and their exhibitor and visitor profiles. The decision to participate is yours. For fair dates and application requirements, the organizer's announcements apply.
Do pre-show appointments guarantee a meeting with buyers?
No. What we do is identify companies relevant to your product, send a professional invitation and follow up. Whether to attend the meeting and whether to buy is up to the other side. Pre-show appointments usually raise the quality of meetings during the fair significantly.
Do you build the booth?
Booth design and construction are usually carried out by companies designated or approved by the organizer. We can help you discuss your needs with the contractor and check drawings and timelines. For printed materials and panels, please see our printing and production service.
What should we watch out for at defense industry fairs?
These fairs usually have stricter rules on participation authorization, product display, document distribution and photography, and some events require visitors to register in advance. Find out the organizer's requirements early; the rules of the organizer and relevant authorities apply. Legal matters such as export controls should be discussed with a specialist lawyer.
Who handles copyright matters at a film festival?
Screening rights for films should be handled by the rights holder and organizer according to the relevant rules. We coordinate communication between the parties and translate subtitles and materials. Where contract terms are involved, a lawyer's review is recommended.
We want to promote in both China and Türkiye; is that possible?
Yes. Turkish media want a Turkish press release and images, while Chinese platforms want Chinese text and content suited to social media. We plan each side's publishing rhythm separately in a single calendar. For social media management, we can work alongside our marketing services.
Which side do you represent at a multi-partner event?
We represent the party that engages us, while also serving as the coordination point between the parties. To avoid misunderstandings, we recommend defining our role, the division of tasks and the approvers in writing from the start. All important decisions are confirmed in writing.
Tell us what you need in Türkiye
Our Chinese-speaking consultant reviews it for free and gives you a clear price and timeline.
